Exeed

The EXEED brand was first presented at the International Motor Show (Internationale Automobil-Ausstellung) in Frankfurt am Main in 2017. And already at the beginning of 2019, production of the first all-wheel drive crossovers EXEED TXL began. On the Russian market, sales of EXEED cars started in 2020. In April 2019, the third concept car, the E-IUV, was presented at the Auto Shanghai exhibition. In October 2019, EXEED launched its second production vehicle: the LX compact SUV based on the T1X platform. In April 2021, EXEED showcased its fifth SUV concept, the Stellar (a mid-size electric car), at Auto Shanghai. The designer of the first EXEED models was Kevin Rise, who was long responsible for the appearance of BMW and Mazda. Since July 3, 2017, Steve Yuma, who has worked for General Motors for a long time, has also been responsible for the design of the brand. Peter Matkin, formerly chief engineer of the Jaguar Land Rover group, was appointed director of research and development. One of the chief engineers is Henry Brice, the author of the platform for most Ford pickups and the former program director of the Tesla Model S.